ICS Careers

Sr. Executive Digital Marketing

Location : Mumbai
Reporting to : Pritam Sawant - Deputy Director Marketing
Work Exp - 2-3 years
Job Responsibilities
  • Plan and get executed all digital marketing, including SEO/SEM, marketing database, email, social media and Organic and paid marketing display advertising campaigns
  • Manage Influencer marketing activities
  • Design, build and maintain our social media presence
  • Manage and optimise all social media accounts including FB/Insta/Youtube/Sharechat/Twitter/LinkedIn/Quora
  • Execution and co-ordination for building and developing ICS Website & application
  • Manage Website + Social Media Tracking, Responses
  • Co-ordinate with agencies on monthly quarterly and annual calendar
  • Brainstorm new and creative growth strategies for increasing the digital reach followers and views as per quarter and annual goals
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
Requirements and skills

Should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

This position will work with the marketing team, supporting other teams (such as program heads), and vendors to launch campaigns on time and on budget.

  • Bachelor or Masters degree in marketing or a related field
  • Validated Certification on Digital Marketing
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Working knowledge of website analytics and ad serving tools (e.g., Google Analytics, Google Ad words, Face Book Ad Manager, Youtube Ad Manager)
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement

Manager - Media & Marketing

Location : Mumbai
Reporting to : Mr. Pritam Sawant, Deputy Director - Marketing
Work Exp : 5 to 6 years
Job Responsibilities
  • Supporting the Deputy Director in Planning, Implementation and monitoring of Organization's Marketing Calendar programs/projects + Brand partnerships
  • To follow and maintain marketing awareness programs Strategized by the department.
  • Vendor management - Identifying, negotiating, Procuring and coordinating with external parties such as advertising /production/ PR/ event agencies, freelancer designers, community-based organizations, Hospitals & non-profits for Proposals, Project Management, Films and collaterals
  • Executing New Initiatives for effective awareness, fundraising and advocacy campaigns while collaborating with Program teams.
  • Providing inputs/support to other teams in the design and development of program communication and marketing materials for uses at different levels as per the guidelines.
  • Assessing, evaluation, documenting process and impact of program activities under projects
  • Developing customized content for and preparing collaterals such as articles/ Annual Reports, Brochures, Newsletter, Emailers etc
  • Consolidation/ Harmonisation/ Standardisation of all media, communication and awareness material at a national level
  • Effectively planning and mentoring for volunteers and interns working with ICS for projects.
  • Supporting Marketing Director in preparing presentations, concepts, budgeting and review of documents.
  • Should have working knowledge of Market Research and Analysis
Desired Candidate Profile
  • Belief in the cause is of utmost importance.
  • 5 years+ proven experience in marketing, advertising, Media communication.
  • Masters in Business Administration preferred
  • Excellent command over English and Hindi (additional Indian languages a plus)
  • Should have ATL media planning and measurement skills
  • Sound understanding of BTL events & activations for effective execution of camps and activities
  • Should have good networking skills with existing relationships with media house and vendors
  • Good writing, presentation and analytical skills
  • Good eye for design and communication
  • Out of the box thinker - ideation and execution balance
  • A digital native well versed with use of social & digital media. Abreast with current trends.
  • Proficient with MS Office(Power Point, Word & Excel), Canva, Email marketing and other software related to the tasks
  • Great interpersonal skills to work effectively in a collaborative manner.

Marketing Executive & Coordinator

Location : Mumbai
Reporting to : Mr. Pritam Sawant, Deputy Director - Marketing
Work Exp : 2 to 3 Years
To handle the responsibilities of
  • Administrative responsibilities for Marketing and Awareness Team.
  • Meetings, Activity Calendar & Appointments Coordination with internal & external customers
  • Daily/Weekly Meetings Minutes and follow up on tasks internal external
  • Good content writing skills for website, collaterals, letters, emailers etc
  • Coordinating with the ICS doctor and the beneficiary team for effective awareness sessions
  • Coordination with the legal department and accounts team for all documentation/ payments processing
  • Coordination for events and activities planned for the year
  • Obtaining approvals to ensure release of work orders and payments.
  • Coordination with external media and advertising agencies for proposals, campaigns, events, presentations, print, printing, films, and collaterals, bills & payments
  • Maintaining and reviewing records and department documents on regular basis
  • Maintaining and Updating Marketing Information systems with internal and external vendor database
  • Coordination with vendors for execution of any activity/event
  • Relay for Life: Liaising with schools and colleges to conduct the event, and coordinating with the survivors to conduct the Relay for life event. Reporting the Relay of life events to the American Cancer Society and also reporting of financial aspect if any.
  • Website Update: Liaising with the Website team for work related to the website
  • Chat Box - Replying to queries in Chat box
  • Coordination for events within ICS/outside ICS
  • Managing Corporate communications like Newsletter - Liaising with other departments within Mumbai and collating the data for the newsletter and sharing it for review by the concerned person
  • Annual Reports - Liaising with other departments and branches, collating, and compiling details for review by the concerned person
Desired Candidate Profile
  • Belief in the cause is of utmost importance.
  • 2-3 years proven experience in marketing, advertising, communication or Journalism. Exceptional freshers will be considered
  • Bachelors in Communications or Bachelors in Management
  • Excellent command over English and Hindi (additional Indian languages a plus)
  • Should be well organised and detail oriented
  • Good writing, presentation and analytical skills
  • Understanding of Marketing & Digital media. Abreast with current trends.
  • Proficient with MS Office(Power Point, Word & Excel), Canva, Email marketing and other software related to the tasks
  • Great interpersonal skills to work effectively in a collaborative manner.

Deputy Director – Marketing & Awareness

Location : Mumbai
Reporting to : Director – Marketing / Director General
About the position :

The word marketing is being used in a broad sense.

  • It's about creating awareness of ICS activities and ICS brand amongst various target audiences (general population, cancer patients, medical community, health care industry, other Not for profit organisations in India and overseas)
  • Creating a communication consistency across external facing verticals.
  • generating people response in preventive actions against cancer.
  • persuading institutions and individuals to donate moneys, services and human effort towards ICS activities.
  • Supporting branches in their bespoke activities
  • increasing volunteer base
Key Result Areas

The purpose of this role is to develop and execute the Marketing Strategy for Indian Cancer Society

  • Increase Awareness about Cancer amongst the Urban middle, poor and rural population
  • Build equity of the corporate brand, ICS by showcasing the spectrum of impact created by ICS to relevant audiences
  • Collaborate with every Vertical to ensure synchronization of ICS’s efforts across Verticals that deliver on the overall Marketing Strategy
  • Develop program templates (including communication) for various programs
  • Develop communication support for individual Vertical activities
  • Develop focused strategy for Fund Raising
    1. develop regular campaigns for retail fund raising
    2. Support organization in bulk fund raising
Key Responsibilities

Operations

  • Appointment of agencies that will deliver the strategic and tactical communication
  • Calendarizing the Marketing/Communication Plan at a granular level
  • Collaborating with other Vertical teams to create a synchronized month wise plan to deliver the ICS Marketing Strategy
  • Collaborating and working as a team with other Corporates for co-branded campaigns
  • Revamp the website for ICS along with constant updating of website content
  • Developing a digital plan plus content for Always On, low cost visibility of ICS communication.
  • Working with media agency and media partners to execute a media, digital and content strategy
  • Regular review with other Verticals and agencies.
  • Analysis of media investments to track effectiveness of the Marketing Plan
  • Support organization in bulk fund raising.

Budgeting

  • Developing Marketing budgets for executing the plan.
  • Develop budgets for content production, media, digital, activation, communication collateral. Annual budgets will need to be translated into quarterly budgets
  • Providing direction and setting the agenda for the various agencies along with ensuring that all agencies work in tandem

People Management

  • Hiring and developing staff, providing regular guidance to the team
  • Hiring, motivating and working with a team of Volunteers
  • Providing direction and setting the agenda for the various agencies along with ensuring that all agencies work in tandem

Relationship Management

  • Collaboration and Influencing skills with other Vertical Heads and team members and Other ICS office teams to ensure alignment to plan, synchronization of efforts, timely execution by every Vertical to deliver the ICS vision, mission and strategy
  • Working in partnership with Corporates for co-branded campaigns
  • Collaboration with media partners to develop plans and properties to ensure regular media presence
  • Regular updates with the Trustees and NIMC vis presentations and reports
  • In addition, the management may also assign jobs to you in keeping with the requirements of the organization and senior level participation in various corporate activities
Key Competencies

Committed to the Cause: Demonstrates a high commitment to the cause and a selfless attitude to work for the social good.

People Skills:

  • Ability to work independently and as a team player who demonstrates leadership.
  • Ability to motivate and work with Volunteers
  • Ability to work with affected communities in a sensitive and participatory manner.
  • Ability to collaborate with and influence other teams
  • Ability to connect with a wide spectrum of people – from the underprivileged members of the society to agencies to ICS colleagues to the Trustees and Management Committee

Communication Skills:

  • Well-developed written and oral communication skills.
  • Ability to write clear and succinct briefs for agencies and media partners for campaign and program development
  • Ability to verbally brief agencies and partners and communicate objectives, strategy and tactical plans clearly
  • Ability to conceptualize campaigns based on the objective, evaluate creatives and provide meaningful feedback to various agencies and partners
  • Able to communicate clearly and sensitively with internal and external stakeholders as a representative of ICS. This includes effective negotiation and representation skills.
  • Ability to effectively communicate the overall ICS Marketing Strategy to various Vertical teams at ICS

Integrity : Works with trustworthiness and integrity and has a clear commitment to ICS's core values and humanitarian principles.

Resilience/Adaptability and flexibility : Ability to operate effectively under pressure and as per the work demands. Works and lives with a flexible, adaptable and resilient manner.

Awareness and sensitivity of self and others

  • Demonstrates awareness and sensitivity to gender and diversity.
  • Has experience and the ability to live and work in diverse cultural contexts in a culturally appropriate manner.
  • Has a capacity to make accurate self-assessment particularly in high stress.

Work style: Is well planned and organized even within a fluid working environment and has a capacity for initiative and decision making with competent analytical and problem solving skills.

Opportunity Scanning: Proactively looks for opportunities to collaborate and build partners for co-branded and joint communication

Analytical Ability: Must be able to identify and define problems, analyses the effectiveness of media plans (including digital) and activation programs and modify plans accordingly

Skills, Experience and Qualifications
  • A qualified Marketing professional with experience in the areas of Marketing Management / Brand building / advertising / media
  • 10+ yrs of experience in a Marketing role – corporate or agency background
  • Experience in developing marketing plans and implementing plans through campaign, program development
  • Association/experience with an NGO will be added advantage.

Marketing Executive

Location : Mumbai
Reporting to : Marketing Director
Job Responsibilities
  • Website + Social Media Tracking, Responses, Execution, Management + Coordination
  • Coordination with program verticals to create fundraising proposals, campaigns, events, presentations, films and collaterals.
  • Coordination with external media and advertising agencies for proposals, campaigns, events, presentations, films and collaterals
  • Coordination for Tata Mumbai Marathon and other events
  • Coordination of corporate + brand partnerships
  • Creating presentations
  • Administrative responsibilities for Marketing & Awareness Team - Meetings, Activity Calendar & Appointments Coordination
  • Coordination for employee engagement programs
  • Participation & Coordination for various organizational & team building activities.
  • Creating effective awareness, fundraising and advocacy campaigns while collaborating with program teams.
Desired Candidate Profile
  • Belief in the cause is of utmost importance.
  • 1-2 years proven experience in marketing, advertising, communication or Journalism. Exceptional freshers will be considered
  • Masters / Bachelors in Communications or Masters/ Bachelors in Management
  • Excellent command over English and Hindi (additional Indian languages a plus)
  • Good writing, presentation and analytical skills
  • Good eye for design and communication
  • Out of the box thinker – ideation and execution balance
  • A digital native well versed with use of social & digital media. Abreast with current trends.
  • Proficient with MS Office(Power Point, Word & Excel), Canva, Email marketing and other software related to the tasks
  • Great interpersonal skills to work effectively in a collaborative manner.

Sr. Manager Marketing

Location : Mumbai
Reporting to : Marketing Director
Candidate will be responsible for
  • Creating effective Cancer awareness, fundraising and advocacy campaigns
    • Creation and execution of marketing plans for the year
    • Creation of fundraising proposals, campaigns, events, presentations, films and other collaterals
    • Management and execution of corporate + brand partnerships and Donor Relationship Management
    • Assessing, evaluation and documenting process and impact of program activities under various projects
  • Identifying and liasoning with external parties such as advertising /production/ PR/ event agencies, freelancer designers, community-based organizations, Hospitals & non-profits for projects.
  • Writing customized content for and preparing collaterals such as articles/ Annual Reports, Brochures, Newsletter, Emailers etc
  • Leading digital communication platforms for the organization – social media/ website /others
  • Consolidation/ Harmonisation/ Standardisation of all media, communication and awareness material at a national level
  • Effectively planning for volunteers and interns who wish to work with ICS for projects.
  • Supporting Marketing Director in preparing presentations, concepts, budgeting and review documents.
Desired Candidate Profile
  • Belief in the cause is of utmost importance.
  • 5 years+ proven experience in marketing, advertising, communication or Journalism.
  • Masters / Bachelors in Communications or Masters/ Bachelors in Management
  • Excellent command over English and Hindi (additional Indian languages a plus)
  • Good writing, presentation and analytical skills
  • Good eye for design and communication
  • Out of the box thinker – ideation and execution balance
  • A digital native well versed with use of social & digital media. Abreast with current trends.
  • Proficient with MS Office(Power Point, Word & Excel), Canva, Email marketing and other software related to the tasks
  • Great interpersonal skills to work effectively in a collaborative manner.
  • Send your resume to chitra@indiancancersociety.org